This is why Valentine's Day may be bad news for married couples

Valentine’s Day should be the most romantic day of the year for couples across the UK.

But new research has suggested that it is in fact the ‘last straw’ for many of those who have committed their lives to one another.

This is because thousands of married couples filed for divorce on Valentine’s Day last year, figures suggest.

Solicitors, attorneys and legal services saw the biggest trading increase on February 14, 2018 across a network of 70,000 businesses.

 

Yes, they’re even busier than florists, cinemas and restaurants on the big day.

In fact, florists busiest day of the year is the day before Valentine’s Day (February 13) – rather unsurprisingly.

Paymentsense – which records the data – said the sector saw a 549 per cent increase in trade last Valentine’s Day, compared with the annual average, suggesting that the occasion could be a trigger for some couples to begin separation proceedings.

Guy Moreve, of Paymentsense, told The Mirror: “We were surprised to see that legal firms achieved the best percentage sales growth on Valentine’s Day last year – even beating florists.

“We’ll be watching closely over the next few days to see if this trend is repeated. Our findings also underline how certain events can trigger consumer spending in unexpected areas.

“Just because a company might not seem directly related to a particular festival or occasion, business owners can still take the opportunity to think laterally when it comes to customer promotions, beyond the more obvious tie-ins.”

Busiest businesses over Valentine’s Day

  1. Solicitors, Legal Services, Attorneys
  2. Florists
  3. Bowling Alleys
  4. Cinema
  5. Amusement arcades
  6. Service stations
  7. Tourist attractions and exhibitions